AMC Theatres has grown to host roughly 200 million guests annually, since its beginning in the 1920s. In efforts to keep this trend on the rise, they renovated 53 out of 346 theaters throughout cities in Kansas; including Kansas City.
Some of the renovations included the addition of large, stuffed leather chairs with reclining seats, and a feature that makes the seats rumble in tandem with the action occurring on the screen. Not only that, but the theater also added dine-in movies, cocktail bars, and special events.
According to the movie theater owners, the renovations will pay off big time. Bobby Bagby Ford, vice president of marketing for B&B Theatres stated that, “2015 is set to be one of the largest box offices of the last 10 years. We are anticipating it to be just a huge, huge year.”
Jack Oberleitner, of Oberleitner Associates Cinema Consultants, offers further support for the recent renovations by stating that theaters will benefit from offering services “all the way up to full meals with cocktails, beer and wine service…It seems like the trend is that a lot of people are willing to pay a premium to attend movies in this kind of luxurious surroundings.”
Some theaters have even taken the extra mile to lure in potential customers – like the New York Theater that has hot tubs instead of seats.
One of the reasons the Kansas theaters underwent such improvements were to compete with the ever-growing number of Netflix subscriptions. They hope that making the environment more comfortable and luxurious will entice avid Netflix viewers to make the trek back to classic movie theater viewing.
We don’t know about you, but these luxury movie theaters are enough to make us want to pick up and move to Kansas.